Google officially announced they've acquired Adscape Media, a company that takes care of in-game advertising. Details about the terms of the acquisition and the amount of money Google paid aren't available yet.
Q. What is Adscape Media?
A. Adscape Media is a small in-game advertising company based in San Francisco California. Adscape Media offers dynamic delivery of advertising with plot and storyline integration - making its solutions a truly interactive marketing platform. Adscape Media supports sophisticated demographic and geographic targeting and also provides a robust reporting interface for marketers.
Q. Why did Google acquire Adscape Media?
A. In-game advertising is an area where we believe Google could add a lot of value to users, advertisers and publishers. Adscape Media's technology and talented team are a great addition to Google's current advertising solutions for advertisers and publishers.