Mario Rivas, EVP at AMD, said the company should have done a MCM. He says instead of waiting for the native quad-core Barcelona the company may have done better by slapping two dual-cores together and call it a quad-core, because, he said, the market sucks it up.
Bruised by a resurgent Intel, AMD wishes it had tackled the four-core era with a different approach. The chipmaker stands behind the technical merits of pumping out a so-called native four-core chip with all four cores on the same piece of silicon.
It, however, admits that Intel gained a major marketing edge by melding a pair of dual-core processors with a multi-chip module (MCM) when it released the "Clovertown" version of Xeon last year. That four-core chip allowed Intel to claim a server processor technology milestone ahead of AMD for the first time in about three years.
Before Clovertown, AMD enjoyed one of the more remarkable runs in server chip marketing and production. It beat Intel to 64-bit extensions for x86 chips and then nailed the release of mainstream, dual-core chips. Besides hitting these milestones, AMD clobbered Intel’s Xeon on overall performance and performance per watt - two of the server world’s favored metrics.