We have largely become a desensitized society. We have a phenomenal amount of advertisements and product hype blasted into our ears and our eyes on a daily basis, promising that Product X is the latest and greatest thing.ever! The computer hardware industry is simply awash with this kind of marketing spiel: Nvidia's SLI was to be the greatest thing ever; No, wait! ATI's CrossFire is the greatest ever; No, wait! The Ageia phys-X processor will change your gaming; Yawn.ho hum.. We've heard it all before.
But every now and then, something comes along that is truly unique. So unique, that it actually lives up to the hype. But this is so irregular, that the marketing-types are unused to it; and since they all know the standard drill about shouting at the top of their lungs for one week about the next great thing, and then moving on to something else, they forget about the product they weren't lying about.