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AMD RV610 selling like hot cakes

Posted on Wednesday, April 11 2007 @ 14:03:32 CEST by

Even though the GPU isn't even launched yet, The Inq reports the upcoming RV610 DirectX 10 entry-level GPU from AMD is becoming one of the fastest selling graphics chips of all time.

OEMs are standing in line for it, praising the chip for its Windows Vista capabilities at a fairly low price:
The biggest buyer is none other than the company from Round Rock, TX. Dell went out and bought all the chips it could get. The company wants to have a DirectX10 push across the board, and needed WHQL drivers for every part of its product line-up. AMD received its R600/610/630 WHQL driver for Vista a long time ago, so it was a non-issue for the "three sticker" program (Every PC brand is enrolled in the three-sticker programme, where up to three stickers are placed on every computer in exchange for money... marketing incentives).

According to pur sources, Dell wanted just about every 65nm GPU that AMD will launch to the world in very early May, following the Tech Day in Tunisia. And it had the readies ready.

R(V)630 is no slouch either, and the integration of Xilleon video processing technology into the GPUs was a golden move for AMD, because a massive amount of consumer electronic companies already use this chip in their LCD/Plasma TVs.



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