How AMD can be saved

Posted on Monday, Apr 16 2007 @ 00:15 CEST by Thomas De Maesschalck
ExtremeTech wrote an article about AMD's financial situation, here's a snip:
However, thornier issues remain, including improving AMD's pricing and revenue generation, its marketing, and perhaps the biggest issue, designing and manufacturing a better product.

The problem is a complex one, analysts say: AMD needs profits to secure financing to build new fabs, but it lacks a truly competitive architecture to command premium revenues. Cutting prices secures market share, but at a potentially long-term cost.

AMD rose to its current position upon the shoulders of the Athlon XP and Athlon 64 processors, enjoying a technological advantage over rival Intel. That in turn forced Intel into a revamp of its own product line, producing the Core 2 Duo, which tests show generally outperforms AMD's own dual-core chip, the Athlon 64 X2.
You can read it over here.

About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.

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