Q: Intel is recently pushing low-cost PCs for the entry-level and emerging markets, how is the action helping Intel to gain the upper hand in the low-cost PC market?
A: We have always paid careful attention to emerging markets. For example, we have been planning for India for 10 years already and more than 20 years for Malaysia and the Philippines. Currently, we estimate there are around 45 million low-cost PC users in China and the number is still growing. On one hand, we pay attention to the high-end market, but we also pay attention to the entry-level market.
Currently, we focus on government bids in the Asia-Pacific market and also cooperate with Taiwan-based ODMs to mass-produce low-cost PCs priced below US$299. We also are working with Microsoft for the operating system in the emerging and educational markets in Asia-Pacific.
Interview: Intel and low-cost PCs in emerging markets
Posted on Saturday, Apr 21 2007 @ 03:20 CEST by Thomas De Maesschalck