IE7 and Windows Vista upped Live.com's search market share

Posted on Saturday, April 21 2007 @ 07:20:10 CEST by Thomas De Maesschalck
comScore, a web traffic statistics firm, reports Microsoft's search engine market share rose 0.4% to 10.9 percent from February to March.
One month does not a trend make, but the increase is good news for the software giant. More importantly, it may show that increasing adoption of Vista and Internet Explorer 7 are helping Microsoft's search efforts. comScore senior vice president James Lamberti told Ars that his company is seeing increased traffic to Live.com.

"Growth from Live.com is outpacing Microsoft's overall search traffic growth," Lamberti told us. "Live is the integration point for Vista, and it looks like Live.com is beginning to have an impact."

Whether Microsoft's March increase is a blip or the start of a trend is something we won't know for a few more months. However, Lamberti does believe Microsoft's bleakest days in the search market may be a thing of the past.


About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.



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