One month does not a trend make, but the increase is good news for the software giant. More importantly, it may show that increasing adoption of Vista and Internet Explorer 7 are helping Microsoft's search efforts. comScore senior vice president James Lamberti told Ars that his company is seeing increased traffic to Live.com.
"Growth from Live.com is outpacing Microsoft's overall search traffic growth," Lamberti told us. "Live is the integration point for Vista, and it looks like Live.com is beginning to have an impact."
Whether Microsoft's March increase is a blip or the start of a trend is something we won't know for a few more months. However, Lamberti does believe Microsoft's bleakest days in the search market may be a thing of the past.
IE7 and Windows Vista upped Live.com's search market share
Posted on Saturday, April 21 2007 @ 07:20:10 CEST by Thomas De Maesschalck