Why early HD disc adoption rates don't matter

Posted on Saturday, Apr 28 2007 @ 04:53 CEST by Thomas De Maesschalck
ARS Technica published an article this week about the adoption rates of Blu-ray and HD DVD:
Blu-ray appears to be opening up a lead on its high-definition rival, according to first quarter sales figures gathered by Home Media Magazine. The numbers weigh heavily in Blu-ray's favor: 70 percent of all HD titles purchased by consumers were in that format. For the month of March alone, that figure was closer to 75 percent. Sales of Blu-ray discs also passed the 1 million mark since their launch. But there's a very big reason to take all of these numbers with several grains of salt; more on that later.

The Blu-ray Disc Association trumpeted the first quarter results, saying that the numbers show that Blu-ray sales have "taken off" since the beginning of 2007. "Blu-ray Discs have been outselling HD DVD by more than two to one since the beginning of the year and the gap is steadily widening," said Any Parsons, the Blu-Ray Disc Association's US Promotion Committee chairperson.
Read it over here.


About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.



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