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CD sales drop not compensated by music downloads

Posted on Monday, May 07 2007 @ 12:10:20 CEST by


An industry report claims the number of Americans who bought CDs in the last 6 months dropped 15 percent compared to five years ago:
Fifty-one percent of U.S. consumers over 11 years old, bought an actual CD in the past six months and the average number of CDs purchased was 2.8, Ipsos Insight found. The average number of CDs owned is 78, according to the report. Teens own 32 CDs, on average, while consumers between 18 and 54 owned more than 100.

Sixty-two percent of U.S. downloaders said they bought CDs of their favorite artist's latest release, while only 28% reported paying to download one or more tracks from new releases by their favorite artists. Only 27% of those who bought music through more than one channel of acquisition bought an entire CD before downloading singles from the same album, according to the report.

Twenty-three percent of U.S. downloaders bought single tracks from unknown artists, while only 17% bought the full length CD, according to Ipsos Insight.

Matt Kleinschmit, VP of Ipsos Insight and author of the TEMPO program, said that data suggests that music sales are down over 20% since 2000 due to an 'impulse gap.'
More details at Information Week.


 



 

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