Research firm NPD reports sales of video games were up 20 percent in April. They say the market was driven by strong demand for the Nintendo Wii and new Pokemon games for the Nintendo DS:
Total sales of $839 million compared with $699 million in April 2006 but were down from $1.1 billion in March, in line with a seasonal pattern that sees sales taper off after the holiday season, according to data from market research firm NPD released on Thursday.
The Wii was the top-selling new console for the fourth month in a row, with Nintendo selling 360,000 units of the $250 machine with a unique motion-sensing controller.
"The demand has just blown the doors off. We're chugging along as fast as we can," said Perrin Kaplan, Nintendo's vice president of marketing.
Nintendo also had hits with its Pokemon Diamond and Pokemon Pearl titles for the DS. The latest pair of games in the popular franchise sold more than 1.7 million copies and spurred sales of 471,000 DS units.
"The Pokemon titles drove hardware acquisitions," said NPD analyst Anita Frazier.