>i>Market sources indicated that motherboards based on the first Intel Bearlake chipsets (P35) will be priced above US$100, which should help motherboard makers raise their ASP (average selling price). Makers currently have motherboard ASPs in the US$50-60 range, the sources explained.
Richard Ma, executive president of Gigabyte, indicated the motherboard maker will adopt Bearlake chipsets in about 30% of its motherboards in the second quarter and the company plans to raise the percentage to 70% by the fourth quarter.
Intel Bearlake to increase motherboard prices
Posted on Monday, May 21 2007 @ 03:20 CEST by Thomas De Maesschalck