Intel China's Modding Expo show report

Posted on Thursday, May 24 2007 @ 06:47 CEST by Thomas De Maesschalck
Some of the world's top modders gathered in Beijing last week for Intel's big push into the Chinese PC enthusiast community. Four of bit-tech's top modders were at the event and we were also there to report on the media frenzy. Who would have thought a case modder would be treated like a rockstar?

"Celebrity endorsements are a powerful marketing tool: women spend billions on cosmetics because a movie star tells them “they’re worth it”. Thousands of weekend golfers lap up Nike equipment to “be like Tiger”. But would the same thing work for a product like a processor? Faced with the challenge of sexing-up CPUs as part of a domestic marketing push, Intel China devised an impressively progressive plan: tap into the talent of the worldwide modding community to combine beauty on the outside with speed and power efficiency on the inside."

Check it out at Bit Tech.

About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.

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