Dell to sell PCs at Wal-Mart

Posted on Thursday, May 24 2007 @ 14:00 CEST by Thomas De Maesschalck
Dell already said a few weeks ago that it's considering to abandon its strategy to only directly sell PCs to consumers and today we see that Dell is planning to sell its PCs at Wal-Mart.

The Dell Dimension E521 computer will be sold in more than 3,000 retail locations in the U.S., starting this weekend.
"Finally, Dell has addressed one of its main problems by giving customers a chance to touch and feel its products," Bhavnani said. "Dell's going to be touching a lot of people who weren't necessarily looking to buy a PC."

The move follows a pronouncement by founder and CEO Michael Dell that the PC maker would be making a major push in commercial reseller and retail channels. Dell, which has long relied on direct sales, had flirted with retail before, but it had no specific programs for training and technical support to offer resellers.

Loading Comments