The DirectX 10 benchmark fiasco

NVIDIA and ATI (now part of AMD) are in this business to make money. I think we should go ahead and clear the air by starting with that very simple, yet often overlooked point of contention between those companies, the media and the enthusiast gamers they cater to. That doesn’t mean that neither company has any responsibility to the community that pays them; on the contrary I think that you will agree that these companies owe you quite a bit. And some, if not all, of the employees at AMD and NVIDIA agree and that is why programs like NVIDIA’s "The Way It’s Meant to be Played" and AMD’s "Get in the Game" exist at all. But are they actually doing gamers any good or does this service often find itself becoming a weapon towards the opposing corporation?