In an interview with SF Gate, Microsoft's Entertainment and Devices Division President Robbie Bach claimed that Microsoft has already sold more than a million Zune players:
Q: Can you talk a little bit about the Zune overall? Will we see next-generation Zunes coming out, particularly flash-based players?
A: We're still about nine months into having Zune in the marketplace. We're very pleased with the progress. We've sold a little over a million Zunes. In the category we're in, the hard-disk-based category, we've got about 10 percent market share. It's a good start. It's not an overwhelming start. I'm not going to pretend it's some gigantic move.