Google predicts to close DoubleClick deal this year

Posted on Friday, Jun 01 2007 @ 07:20 CEST by Thomas De Maesschalck
Google CEO Eric Schmidt believes the acquisition of advertising firm DoubleClick will be closed before the end of this year:
"We're open to other (acquisitions) but there are no specific ones to announce," Google Chief Executive Eric Schmidt said at a news conference on the sidelines of the Seoul Digital Forum.

Schmidt reiterated Google's hope that it could complete the DoubleClick deal, which is currently the subject of an extended U.S. federal antitrust investigation.

"We are quite convinced that the proposed merger meets all appropriate U.S. laws," he said.

Microsoft and other Google rivals such as AT&T, have urged antitrust officials to examine the combination closely, saying it could give Google too much control over online advertising.

DoubleClick offers a digital marketplace that connects ad agencies, marketers and Web site publishers. It has more than 1,500 corporate clients.

Schmidt also said during a lecture Wednesday that Google was unlikely to buy a media content company.
More info at CNET.

About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.

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