Blockbuster to use Blu-ray for rental

Posted on Wednesday, Jun 20 2007 @ 01:45 CEST by Thomas De Maesschalck
Blockbuster, one of the biggest DVD rental shops, has decided it will back the Blu-ray standard. Next month when the firm expands its offerings, the Blu-ray discs will become available in 1,450 stores.
The move, being announced Monday, could be the first step in resolving a format war that has kept confused consumers from rushing to buy new DVD players until they can determine which format will dominate the market.

Blockbuster has been renting both Blu-ray and HD DVD titles in 250 stores since late last year and found that consumers were choosing Blu-ray titles more than 70 percent of the time.

"The consumers are sending us a message. I can't ignore what I'm seeing," Matthew Smith, senior vice president of merchandising at Blockbuster, told The Associated Press.
Blockbuster will continue to rent HD DVD titles in the original 250 locations and online, the company said.

About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.

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