BenQ changes name to Qisda

Posted on Monday, Jun 25 2007 @ 08:15 CEST by Thomas De Maesschalck
DigiTimes reports BenQ is planning to change its name to Qisda:
While BenQ just announced it will change its Chinese name from "Jia Da" to "Jias Da" (transliterated from Chinese) last week, the company recently stated the official English name for the new company will be Qisda, which stands for "quality innovation speed driving and achievements."

The new names (Chinese and English) will be effective on September 1, 2007, said the company. With a spin-off project, Qisda is expected to turn profitable in 2008, said KY (Kuen-Yao) Lee, chairman of BenQ.

Qisda will mainly focus on LCD monitors, projectors, MFPs (multi-function peripherals) and handset ODM/OEM businesses. The LCD monitor segment will be the sales driver initially and account for 30-40% of the company's revenues, Lee noted. Lee stressed that Qisda will not compete for notebook OEM/ODM orders.


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Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.



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