DigiTimes published an interview with Kingston's NAND Flash memory director Darwin Chen:
Q: How would you describe Kingston's NAND flash deployment strategy in a nutshell?
A: We keep our focus on the "mainstream," that of mainstream products and mainstream density. We seldom focus on such "marketing gimmicks" like 16GB USB flash drives, which may be high-end products but don't necessarily provide volume sales.
Best value, availability, friendly pricing, and good after-sell service are the key principals we adhere to and our sales record over the past couple of years justifies these principals. We seldom have a complicated product lineup because we have a very clear direction, that is, catering towards the mainstream.