Interview with Kingston about NAND flash

Posted on Sunday, July 01 2007 @ 18:56 CEST by Thomas De Maesschalck

DigiTimes published an interview with Kingston's NAND Flash memory director Darwin Chen:

Q: How would you describe Kingston's NAND flash deployment strategy in a nutshell?

A: We keep our focus on the "mainstream," that of mainstream products and mainstream density. We seldom focus on such "marketing gimmicks" like 16GB USB flash drives, which may be high-end products but don't necessarily provide volume sales.

Best value, availability, friendly pricing, and good after-sell service are the key principals we adhere to and our sales record over the past couple of years justifies these principals. We seldom have a complicated product lineup because we have a very clear direction, that is, catering towards the mainstream.

Check it out over here.

About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.

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