Dell to sell PCs at Asian retail stores

Posted on Saturday, Jul 07 2007 @ 04:29 CEST by Thomas De Maesschalck
Dell announced it will start distributing its notebooks and PCs at Asian retail chains and stores:
The company broke from its 23-year practice of direct sales to customers via the Internet or phone last month, and started selling low-priced PCs at Wal-Mart Stores in North America.

Paul-Henri Ferrand, who heads Dell's operations in the Asia-Pacific region, excluding Japan, China and South Korea, said the company was in talks with some retail chains and specialized stores across Asia but gave no names.

"Asia is a diverse region, so the indirect (retail) approach in the region will come sooner in some countries and later in others," Ferrand told a media briefing at Dell's Asian headquarters in Singapore.

"What we want to make sure is that we customize our approach by country and target via these (retail) channels the customers that we want to go after," he said, adding that different chains and stores would be used for selling low- and high-priced computers in different Asian countries.
Source: CNET.

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Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.

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