Together the two companies plan to optimize Sony his mobile applications, services and content for mobile devices running the Intel PCA (Personal Internet Client Architecture) to enable users to view PC-quality digital music and video on their cell phones. Sony and Intel also plan to develop future applications and services for Intel based phones.
|"Sony Music Entertainment's work with Intel promises to deliver the rich, multimedia applications that consumers expect on their phones," said Philip Wiser, chief technology officer, Sony Music Entertainment. "We're excited about working together to create products and services that take advantage of the advanced video, audio and 3D animation capabilities supported by the Intel PCA architecture. By optimizing our products for this powerful platform, we expect to enable a very compelling end user experience for Sony Music's mobile applications, services and content."
Intel and Sony Music Entertainment will work with cell phone makers and wireless carriers to make Sony Music's mobile applications and services available on Intel PCA-based phones on advanced wireless networks around the world. The Sony Music portfolio of mobile products and services enables wireless carriers to offer subscribers a variety of personalized services including the ability to download and experience images, ring tones, music videos and other music entertainment services. For phone makers, collaborations such as this enable exciting device and content bundles and provide an opportunity to showcase new and improved phone capabilities to customers.
The initial products from the collaboration are expected to be available through carriers and handset makers in 2004.