HD DVD has 74% market share in Europe

Posted on Monday, Jul 16 2007 @ 00:35 CEST by Thomas De Maesschalck
According to the European HD DVD promotional group the HD DVD format is winning the battle against Blu-ray in Europe. The group claims HD DVD players are outselling Blu-ray players by three times.
The promo group does not count the number of Blu-ray-capable Sony PlayStation 3 game console, however, the claim is still significant as those, who want to watch movies, not play video games prefer HD DVD.

The European HD DVD promotional group claimed it had 74% market share in Britain, Germany, France, Italy, Spain and Switzerland for standalone players, citing sales figures it commissioned from market research group GfK, reports Reuters news-agency. It is unknown how many Blu-ray and HD DVD movies were sold in Europe and how many of them were sold during various marketing campaigns.

The HD DVD promo group also remained tight-lipped over the number of players sold to retail, but considering that even the U.S. has acquired just about 150 thousand HD DVD standalone players, the European Union hardly consumed more.
More info at X-bit Labs.

About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.

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