Digital China, which is one of China his biggest PC parts distributors, and AMD have announced a cooperation to form a strategic alliance for the Chinese DIY PC market. Digital China will distribute AMD his Boxed CPUs through all its distribution channels and will provide after-sales support.
According to them this will help AMD to catch up with Intel on the Chinese PC market. According to domestic market researcher CCID Consulting the total CPU sales in China last year were worth $3.5 billion, including 38% of the DIY market. Predictions are that the DIY market will grow by 16.6% this year.
Digital China promised to fully integrate its sales channels throughout China to make AMD processors available all over the country.
The two companies will also build 500 Digital China-AMD pro-shops in the world's second largest computer market to enhance the brand image of AMD.
Meanwhile, both companies have aimed to train 1,000 certified engineers to be engaged in after-sales service.
Although AMD is the second biggest player in the world's CPU market, it has been lagging behind its arch-rival Intel on the Chinese market because of a lack of strong partners in China and the paramount influence of Intel on Chinese computer makers.