As a result of the recently unveiled business development strategy, Asustek Computer will be split into three separate companies each targeting their own directions. Asustek Computer will continue to operate its brand business, which involves a broad lineup of products, including computer mainboards and add-in-cards, notebooks and smartphones, servers and communication equipment as well as multimedia and consumer electronics devices. The newly formed Unihan Technology Corp. will produce PC-related devices, such as mainboards and add-in-cards, whereas the newly created Pegatron Technology Corp. will produce computer cases, various modules as well as take over non-PC contract manufacturing business.
The new strategy means that Asustek itself can outsource production not only to Unihan or Pegatron, but also to third-party makers, whereas the spin-off units will concentrate on landing as many orders as they can from suppliers like Dell or Sony. The new plan is projected to eliminate conflict of interests that arises because of competition between Asus-branded products and devices that the company makes as a contract manufacturer.
Asus to outsource own-brand motherboard and notebook production?
Posted on Thursday, Jul 26 2007 @ 20:20 CEST by Thomas De Maesschalck