AMD needs more cash and according to FUD Zilla they are considering to sell their handheld division:
As AMD desperately needs a cash injection, it is considering to sell its handheld division and Qualcomm is very interested to get its hands on it. Three years ago the companies even joined forces for a strategic partnership.
I wrote about this back in 2004, more than three years ago and you can read it here, but now Qualcomm would not mind to acquire this division and makes its mobile business even stronger.
Wise chaps from the investor community were not happy about such a deal, as it will get some cash into AMD, but the company would lose some of its value. This is not what chaps such as Stanley Morgan wants.
NVIDIA on the other hand wants to increase its presence in the handheld market. FUD Zilla writes:
Nvidia created about $100 million of its revenue from this market and obviously it wants much more of that.
Nvidia can grow in the cell phone market and wants to create opportunities as well. As Nvidia's CEO said, you have to target your customers very carefully, but at the end the company hopes to get a lot of this market.
Nvidia plans to make top to bottom offers from high end phones to low end phones, so that any potential customer can make more than a single design win with Nvidia’s chip.
The first handheld / mobile chip from Nvidia comes this year and all the current Goforce mobile processors came from a company that Nvidia swallowed earlier.