Toshiba announced its third-generation HD DVD players. Three models were presented, they will be available in September or October with prices starting at $299.99.
Amazon had the model numbers and prices right, which are in-line with the last generation of players, with the exception of the top of the line HD-A35 it has an MSRP of $499 compared to the HD-XA2's $799. The entry level HD-A3 has pretty much the same features set as the last time around, but its bigger brothers include a few extras including 24p support, (HD-A20 and HD-XA2 are expected to get an firmware update in September to enable 24p) and CE-Link. Both of these features are a must-have if your TV supports them and should help Toshiba move a few more units this time around -- though those new looks won't hurt either.
The new models:
HD-A3 ($299.99, October 2007)
HD-A30 ($399.99, September 2007)
HD-A35 ($499.99, October 2007)