CNET reports AMD is sending invitations for "the most anticipated premiere of 2007". The firm doesn't give any details but this launch party is most likely for the company's new quad-core Barcelona processor.
AMD needs Barcelona to get its server division back on track. The company has been forced to cut the prices of its dual-core Opteron chips to compete with Intel's quad-core Xeon processors, eroding its profit margins when coupled with an ongoing price war.
An AMD spokesman wouldn't explicitly confirm whether the event, to be held at the Letterman Digital Arts Premier Theater at the headquarters of Lucasfilm, will see the debut of Barcelona. But AMD has said it plans to ship Barcelona "for revenue" in August, reiterating that schedule last month at its analyst meeting. That's the term generally used when a chip is shipping to server or PC companies but those companies aren't ready to launch their systems.