AMDZone posted up our interview from our visit to Quakecon with id's own Marty Stratton.
One of the major announcements at the convention was that of Quake Zero, a free version of a Quake 3 arena id will distribute through the web. Stratton elaborated on why id software are doing Quake Zero.
"There's so many things we can do with the web from what happens in the game to the user interface and I think John's had this idea of doing a free version of it for a little while. Quake 3 has been around and we want to test out some aspects of tournament and community building around the game." Stratton added that they also plan to test out something entirely ad funded with Quake Zero, re-working the maps to work with in game-advertising. "We're also in an area of heavy experimentation and we plan to use and take the things that work with Quake Zero into the next id Tech 5 Quake Arena game."
Stratton continued with about in-game advertising and how they plan to use it in the upcoming Enemy Territory: Quake Wars.