Game publisher Ubisoft announced they are going to move into moviemaking and books too:
"We are moving towards launching books, games and movies at the same time," he said. "The movie industry creates more ideas than us at the moment, but the more they work, the more they are coming up with the same ideas. We are working more and more on re-using the same graphics [to reduce costs], and we are going in that direction, especially for AAA products."
"We will have to start making movies," he continued, "because if we don't do it, we won't be able to take advantage of the power of the next generation. In creating movies and games at the same time, we see what we have to improve to make better games as well."
Asked about the challenges of addressing issues of character across multiple media, where a more 'faceless' character might suit games but not be as ideal on film or in a book, Guillemot admitted that "you have different experiences in different mediums."
"We try to make the products complementary in different media," he said. "The goal is not to do the book of the game, but a quality product in itself, that will help you feel more immersed in the game because you know more. It's the same in the movie."