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European Xbox 360 gets 50EUR price cut

Posted on Tuesday, August 21 2007 @ 00:05:26 CEST by

Microsoft is aiming to boost demand for its Xbox 360 console in Europe by giving the console a 50EUR price cut, BBC reports:
From 24 August, the 20 gigabyte hard drive model will cost 349.99 euros in the eurozone, 50 euros less than now.

In the UK, the price will fall by £30 to £249.99 as Xbox bids to win over family users attracted to the Nintendo Wii with its motion-sensitive controls.

Microsoft is also facing stiff competition from Sony, which cut the price of its Playstation 3 last month.

Microsoft also revealed plans to launch a larger, 120 gigabyte model, the Xbox Elite, costing 449.99 euros in the eurozone or £299.99 in UK shops.

And the price of the less advanced 360 core model, without a hard drive, will fall by 20 euros to 279.99 euros or by £20 to £179.99.

Microsoft said the price cuts would "open the door" to more customers, expanding demand beyond the console's core target market of young men.



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