European Xbox 360 gets 50EUR price cut

Posted on Tuesday, Aug 21 2007 @ 00:05 CEST by Thomas De Maesschalck
Microsoft is aiming to boost demand for its Xbox 360 console in Europe by giving the console a 50EUR price cut, BBC reports:
From 24 August, the 20 gigabyte hard drive model will cost 349.99 euros in the eurozone, 50 euros less than now.

In the UK, the price will fall by £30 to £249.99 as Xbox bids to win over family users attracted to the Nintendo Wii with its motion-sensitive controls.

Microsoft is also facing stiff competition from Sony, which cut the price of its Playstation 3 last month.

Microsoft also revealed plans to launch a larger, 120 gigabyte model, the Xbox Elite, costing 449.99 euros in the eurozone or £299.99 in UK shops.

And the price of the less advanced 360 core model, without a hard drive, will fall by 20 euros to 279.99 euros or by £20 to £179.99.

Microsoft said the price cuts would "open the door" to more customers, expanding demand beyond the console's core target market of young men.

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Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.

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