Full HD: Hip or Hype?

Posted on Friday, August 24 2007 @ 11:03 CEST by Thomas De Maesschalck

The aggressive marketing of 1080p as "Full HD" obscures more than it reveals.

Full HD is the latest buzzphrase in television marketing. If we want the latest and greatest in HDTV, we want Full HD—or so we’re told. But is it possible to have too much of a good thing?

Full HD is marketing-ese for 1080p. Since alphanumeric monikers tend to leave us cold, the name is an adroit way of turning something seemingly dry and technical into something that sounds more desirable, something you’ve just got to have—unless you want your neighbor smirking at you because his home theater system is Full HD and yours is only, well, partial HD.

Check it out at Digitaltrends.

About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.

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