The aggressive marketing of 1080p as "Full HD" obscures more than it reveals.
Full HD is the latest buzzphrase in television marketing. If we want the latest and greatest in HDTV, we want Full HD—or so we’re told. But is it possible to have too much of a good thing?
Full HD is marketing-ese for 1080p. Since alphanumeric monikers tend to leave us cold, the name is an adroit way of turning something seemingly dry and technical into something that sounds more desirable, something you’ve just got to have—unless you want your neighbor smirking at you because his home theater system is Full HD and yours is only, well, partial HD.