Taiwanese sources report that by the end of this year you'll be able to buy a $699 42" LCD TV from second-tier TV brands:
Although LCD TV brands suffered from dramatic price drops last year, sources have indicated the makers will still follow a low-pricing strategy this year with second-tier LCD TV vendors planning to offer 42-inch LCD TVs at US$699 by the end of the year, compared to current prices which are close US$1,000.
Prices for 32-inch LCD TVs from second-tier vendors are also expected to dip to US$299-399 to meet year-end holiday demand, the sources added.
Besides 42- and 32-inch LCD TVs, sales for 37-inch LCD TVs will also pick up in the second half due to attractive pricing. The price gap between 37-inch and 42-inch TVs is around US$200-300, the sources said.