Apple has a bunch of new things today. We'll start with the new iTunes WiFi Music Store. From now on iPhone or iPod touch owners will be able to purchase songs over a WiFi network.
With the iTunes Wi-Fi Music Store, music fans can start enjoying their music purchases immediately on their iPod touch or iPhone with no computer required. Once they connect their iPod touch or iPhone back to their PC or Mac, downloaded music will automatically sync back into their iTunes library. If users have only partially downloaded a song or album onto their iPod touch or iPhone, their computer will complete the download automatically. Prices and selection on the iTunes Wi-Fi Music Store are the same as on the regular iTunes Store.
Another new feature in iTunes is the custom ringtone creater. For 99 cents customers will be able to create ringtones of their favorite song and send it to their iPhone.
Once a customer has purchased a participating song from iTunes, including previously purchased participating songs, it will only cost 99 cents to make up to a 30-second segment of that song into a ringtone and easily sync it onto their iPhone. Customers can personalize their ringtones by choosing which portion of the song they want to use, and setting custom fade in and fade out points. iPhone users can assign a custom ringtone to be their default ringtone and they can also assign them to individual callers in their address book. Customers still have full use of the originally purchased song.
Apple also released iTunes 7.4. iTunes 7.4 includes a larger viewing area for movies and TV, filling the entire iTunes window for a richer, seamless video playback experience that looks better than ever. You can now rate entire albums as well as individual songs.