Toshiba's President Atsutoshi Nishida told the press that his firm aims to become the top flash memory maker in 2008.
Sales of the chips, which store songs and pictures in digital cameras, mobile phones and music players, will expand as higher communication speeds allow devices to save more data, Nishida said. He spoke at an opening ceremony for a flash-memory line at the company's factory in Yokkaichi, central Japan.
``The goal is a positive,'' said Takeo Miyamoto, who has a ``buy'' rating on Toshiba's stock as an analyst at CLSA Asia- Pacific Markets in Tokyo. ``Toshiba is not the kind of company to pay lip service.''
Toshiba and partner SanDisk Corp. are increasing output to meet demand. Tokyo-based Toshiba, Japan's biggest chipmaker, said in July it expects to meet 75 percent of orders for NAND this quarter, down from 80 percent three months earlier.
The Japanese chipmaker had a 28 percent share of the global NAND flash market in the three months ended June 30, trailing Suwon, South Korea-based Samsung's 46 percent, according to researcher ISuppli Corp. Hynix Semiconductor Inc. was in third place with 15 percent.