Sony has unveiled its new Alpha A700 digital SLR camera which features a 12.2 megapixel APS-C "Exmor" CMOS sensor. The camera features the new Bionz image processor, Super SteadyShot Inside image stabilization, a HDMI output and a 3" LCD display.
The A700 camera is engineered to be fast and ultra-responsive so as to become “a virtual extension of your own senses,” Lubell said, “capturing fleeting moments as you see them.”
A newly developed, auto-focus system features 11 wide-area sensors, including a center dual cross sensor comprised of two horizontal and two vertical line sensors for exceptional AF precision. An F2.8 line sensor leverages the brightness of fast aperture lenses for even greater precision. Lubell said that extraordinary focusing speed has been realized through improved algorithms and a high-torque focusing drive motor.
The large, bright, viewfinder uses a precision-ground optical glass pentaprism and a high refractive index eyepiece lens to provide 0.9x viewfinder magnification and 95 percent frame coverage. Manual focusing is aided by an interchangeable spherical acute matte focusing screen.
The camera has a high-performance vertical traverse shutter with a maximum shutter speed of 1/8,000th of a second to freeze fast-moving action. A high-power coreless motor charges the shutter and mirror mechanism, allowing continuous shooting at up to five frames per second. In JPEG fine or standard mode, continuous shooting is limited only by the capacity of the media card (sold separately), while up to 18 frames can be captured in RAW.