A little update about the ATi and Creative Labs cooperation in Europe. Creative Labs is going to ship his first shipmens of the 9200SE and 9600 on December 4th, and a few days later a 9800XT card. The 9800XT it said to be a 100% reference card.
I know we talked about the ATI thing in the past and I highlighted some of the problems in dealing with them. Suffice to say that we managed to overcome most of the difficulties and that made it look an interesting deal.
Historically we have always worked with multiple chip suppliers (at one time I was shipping cards from NVIDIA, 3Dfx and S3 at the same time) and now we are returning to that strategy. As graphics chips become more and more complex it is very hard for any company to be the price perfromance leader at all price points. And indeed this is the situation today.
By restricting myself to a single source I can only target a certain percentage of the market. So the move to multiple sources is a natural progression. We will continue to offer NVIDIA based product as long as there is a market for them and it is profitable for Creative to do so. Initial reaction to this deal has been great (a lot of customers have asked us to supply ATI graphics for a long time now).