Price drop spurs iPhone sales

Posted on Friday, Sep 14 2007 @ 07:30 CEST by Thomas De Maesschalck
The $200 iPhone price cut had an amazing effect on the sales of Apple's iPhone - according to Gene Munster from Piper Jaffray sales tripled the day after the price cut:
When the price decrease came about, followed swiftly by Apple's announcement that one million iPhones had been sold, Munster was naturally curious to see how the price decrease had affected price.

Combining his estimate, with Apple's sales figures for last quarter, he determined that Apple would have had to sell 136,000 iPhones, approximately, between September 5 and September 9.

This means that by his estimates, Apple was selling over 27,000 iPhones a day after the price cut, a three-fold, 200 percent increase over previous sales.

DailyTech covered Apple's announcement of the price cut last week. The price cut dropped the price of the 8GB model by 33 percent, from $599 to $399. The soon-to-be-discontinued 4GB model is priced at $299.
Source: DailyTech


About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.



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