Intel's new naming scheme put on hold

Posted on Wednesday, Sep 19 2007 @ 06:50 CEST by Thomas De Maesschalck
Sources at Taiwanese PC makers claim Intel has put its plans to unify its processor, Viiv and vPro platform naming schemes on hold.
Due to protests from the market, Intel recently notified its partners that the naming scheme plan, which was to start on January 1, 2008 will be postponed. However Viiv and vPro platforms will still be renamed to Core 2 Viiv and Core 2 vPro, respectively, noted the sources.

Each year, Intel holds meetings with its partners to investigate consumer feedback. However, it was told that the new naming scheme did not achieve its goal to simplify brand names and even worsened the situation, noted the sources at motherboard makers.

Intel will continue to go ahead with the renaming of Viiv and vPro platforms as these brands have not performed as well as expected, therefore Intel needs to add the Core 2 name to them to break the barrier, the sources explained.

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Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.

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