Earlier this month NBC pulled its videos from Apple's iTunes and now it gets even more interesting as the firm announced plans to offer a free video download service.
The programs, including “Heroes” and “The Tonight Show With Jay Leno,” will be offered for a week immediately after their initial broadcasts. Commercials will be embedded in the programs and viewers will not be able to skip through them.
The move comes less than three weeks after NBC Universal announced it was severing ties with Apple Inc. after a dispute over how Apple was selling NBC programs on its popular iTunes service.
NBC first contracted with Amazon to offer its programs for sale to downloading devices like MP3 players. Now it is establishing its own downloading service, which NBC executives say they expect to become a viable competitor to iTunes.