The sources said Apple was forced to modify its strategy as sales of the New iMac desktops have been lackluster due to higher prices.Source: DigiTimes
Apple has sold just over one million New iMacs since the first model hit the market in January 2002. However, the company sold over three millions units of its first-generation iMac in three years, said the sources.
Apple in September suspended a plan to integrate a Tablet PC and DeskNote into a new line of products, dubbed the “New New iMac,” due to cost considerations. The company has now decided to adopt less expensive materials to manufacture the new generation of the New iMac to attain a more competitive cost, according to the sources.
The first model of New iMac using a magnesium-alloy case will come with a 20-inch LCD display and is expected to hit the market in January or February, the sources said.
Apple will outsource production of the New iMac to Taiwan-based Quanta Computer, which will manufacture the machines in Songjiang, Jiangsu Province (China), the sources said.
Apple reducing the manufacturing cost of next-gen Imacs
Posted on Wednesday, Dec 10 2003 @ 16:02 CET by Thomas De Maesschalck
It seems that Apple is going to to launch his next-generation of iMac next year with cheaper components in order to reduce the cost. Currently Apple uses a stainless steel and zinc alloy, next year they are planning to use a magnesium-alloy case and a lot of plastic parts to reduce the manufacturing cost.