Google handled 6.8 billion U.S. search queries in August

Posted on Tuesday, Sep 25 2007 @ 10:01 CEST by Thomas De Maesschalck
BetaNews reports Google served 6.8 billion search queries in the U.S. in August, which is about 200 million more than July. One of the interesting things is that YouTube accounts for 18% of Google's U.S. search numbers:
While Yahoo handles about a third of Google's volume to US Web users, its traffic loss for the month was not dramatic - only 50 million queries. Between July and August, MSN sites lost about 110 million queries.

But what may be curious is how comScore continues to count queries - essentially any kind of search across any of a company's properties. YouTube now counts, so the act of searching for a video is considered a query, and that plays right into Google's numbers. When you look at the breakdown, YouTube's 1.2 million queries now account for 18% of Google's US search numbers. Yahoo doesn't have a colossal video site; while Yahoo Video does exist, its search traffic appears to have been lumped into the 1.4% of Yahoo search traffic that comScore counts as "Other."

Take YouTube out of the picture, and the gap between Google and Yahoo narrows by almost 28%. By comparison, US "queries" on MySpace are actually down by 15 million for the month, to 560 million.

About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.

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