Posted on Tuesday, September 25 2007 @ 10:01 CEST by Thomas De Maesschalck
BetaNews
reports Google served 6.8 billion search queries in the U.S. in August, which is about 200 million more than July. One of the interesting things is that YouTube accounts for 18% of Google's U.S. search numbers:
While Yahoo handles about a third of Google's volume to US Web users, its traffic loss for the month was not dramatic - only 50 million queries. Between July and August, MSN sites lost about 110 million queries.
But what may be curious is how comScore continues to count queries - essentially any kind of search across any of a company's properties. YouTube now counts, so the act of searching for a video is considered a query, and that plays right into Google's numbers. When you look at the breakdown, YouTube's 1.2 million queries now account for 18% of Google's US search numbers. Yahoo doesn't have a colossal video site; while Yahoo Video does exist, its search traffic appears to have been lumped into the 1.4% of Yahoo search traffic that comScore counts as "Other."
Take YouTube out of the picture, and the gap between Google and Yahoo narrows by almost 28%. By comparison, US "queries" on MySpace are actually down by 15 million for the month, to 560 million.
