As far as we understand, no financial incentive is involved.Source: The Inquirer
The CEOs of MSI and Nvidia delicately talked to each other and the distributors waited for bated breath for the decision.
"Alleged deal between MSI and ATi cancelled at last moment"

The Inquirer has posted an interesting story, they have heared from their sources that the deal between MSI and ATi was cancelled at the last moment.