Analysts believe the next-generation DVD war between Blu-ray and HD DVD is far from over:
Sales of next-generation DVD players are not seen as likely to take off for another 18 months as consumers are still waiting for prices to fall and for the battle over two competing technologies to be resolved.
Referring to the high-definition DVD format war between HD DVD and Blu-ray, Forrester Research said in a report on Monday that while the two camps have "been fighting what seems to be a war of attrition for consumers' hearts and minds," few consumers are warming to either type of device.
Forrester analyst J.P. Gownder stood behind his company's view that Blu-ray would eventually win out over HD DVD, but he said the Blu-ray camp needs to cut prices.
A stand alone Blu-ray player sells for about $500, while HD DVD players cost about $400, and prices are expected to drop further as the holiday shopping season nears.