Consumers not aware nor motivated to upgrade to HD video

Posted on Sunday, Sep 30 2007 @ 05:18 CEST by Thomas De Maesschalck
Analysts say consumers need more motives to migrate to high-definition video:
“As HDTV penetration continues to grow, manufacturers and studios will need to do a better job imparting the benefits of these formats to a consumer base that still reports a high satisfaction with the current DVD standard,” said Ross Rubin, director, industry analysis, consumer electronics.

According to a report by NPD Group released on Monday, among those who currently own HDTVs, only 52% are familiar with the availability of high-definition DVD players, but only 11% expressed strong intentions to buy one in the next six months. Around 73% of HDTV owners reported that their current traditional-format DVD player still works well for them, so they do not need to replace it; while 62% said they are waiting for the prices of high-definition players to fall.

NPD survey revealed that consumers’ knowledge of the HD DVD format is more prevalent than for the Blu-ray disc format: 29% of respondents were aware of HD DVD, whereas just 20% had heard of Blu-ray disc. Consumers who purchased a Blu-ray disc player reported that they did so because they believed it was superior to HD DVD; while those who purchased an HD DVD player did so because the price was lower than a BD player.
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About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.

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