Girls play more games than boys

Posted on Sunday, Sep 30 2007 @ 20:25 CEST by Thomas De Maesschalck
Kinda surprising but according to a new study girls play more video games than boys:
The target demographic for most games companies in the past has been fairly simple - 18 to 34 year old single, white male. In other words, developers have been writing games for themselves in the past, as this demographic has been thought to make up the majority of the market. The new survey however suggests that the majority of console owners are actually women.

A massive 44 percent of women in the survey said that they owned a games console right now, compared to only 39percent of men. A lot of this is being put down to the Nintendo Wii by industry analysts.

"The Wii has really caused a democratization of gaming, because that has opened it up to all generations and both genders," said Ann Mack, director of trendspotting for JWT.

About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.

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