The name 3D Cooler is refering to the fact that this cooler has many small aluminum wings, which make it possible to radiate the hot air on 360°, it also has a few cool looking blue LEDs for some additional eye candy.
A 3.5" control panel is included to allow you to change the speed of the fan from 2000RPM to 4000RPM (20dBA to 40dBA).

It will be available for the Pentium 4, Athlon 64 and Athlon XP.