Google announced it has launched a new system on YouTube that should identify pirated videos as they get uploaded.
YouTube Video Identification will help copyright holders identify their works on YouTube. We have worked with Google to develop one-of-a-kind technology that can recognize videos based on a variety of factors. As its Beta status indicates, our Video Identification is brand-new, cutting-edge stuff, so we will be constantly refining and improving it. Early tests with content companies have shown very promising results. As we scale and refine our system, YouTube Video Identification will be available to all kinds of copyright holders all over the world, whether they want their content to appear on YouTube or not.
No matter how accurate the tools get, it is important to remember that no technology can tell legal from infringing material without the cooperation of the content owners themselves. This means that copyright holders who want to use and help us refine our Video ID system will be providing the necessary information to help us recognize their work. We aim to make that process as convenient as possible.
Copyright holders can choose what they want done with their videos: whether to block, promote, or even—if a copyright holder chooses to partner with us—create revenue from them, with minimal friction. YouTube Video ID will help carry out that choice.