FUD Zilla had an interview with Roy Taylor from NVIDIA about gaming and The Way It's Meant To Be Played.
Fudzilla: What does Nvidia think about DirectX 10?
Roy Taylor - Nvidia: DirectX 10 is important. But in some respects its importance is misunderstood. While some DX 10 features can be produced in DX 9, what’s often missed is that those features if/when implemented in DX 9 are very expensive in terms of hardware requirements. In addition, DX 10 allows key features like motion blur, depth of field and god rays to be more easily implemented compared to DX 9. So I like the features and streamlined programmability that DirectX 10 offers.
I’ve seen some gamers express impatience with DX 10’s impact. Consider when DX 9 came out: it took 18 months from the launch of DX 9 in Dec 2002 to the first DX 9 content to arrive. Compare that to the launch of DX 10 in November last year to the launch of Lost Planet – that took only 8 months. This is a testament to DX 10, and of course The Way Its Meant To Be Played. Now we have 5 DX 10 games out and another dozen coming before Christmas..