As part of its new strategy to sell PCs in retail stores Dell announced another agreement today which makes some of its product available in real stores:
Staples and Dell today announced that starting on Nov. 11, customers will have the option to hit the "Easy Button" at 1,400 Staples stores for a wide assortment of Dell notebook and desktop computers, monitors, printers, ink and toner.
Staples, the country’s leading retail destination for printing, will be the only office superstore to offer Dell products in stores and through its Web site.
As part of its ongoing efforts to extend the advantages of its direct business model, Dell’s relationship with Staples is the latest in a series of retail agreements aimed at reaching more customers worldwide.
"Dell pioneered the "easy button" in computing through our direct business model. Now with Staples we’re bringing all the benefits of direct to shoppers across America," said Michael Dell, chairman and CEO, Dell. "With Staples, we are underscoring our commitment to listen to customers and deliver what they want – new and exciting ways to experience Dell’s award winning products with the same great prices and convenience."
The initial products offered at Staples will include Inspiron 1721 and 1521 notebooks, Inspiron 530 desktops, Dell 948 and 926 all-in-one inkjet printers, Dell 1320c laser printer, Dell SE198WFP 19-inch widescreen flat panel LCD monitor, and the Dell E228WFP 22-inch widescreen flat panel LCD monitor. Additionally, Staples will offer ink and toner for most Dell printers.