Is the Wii bubble going to burst?

Posted on Saturday, Oct 27 2007 @ 12:20 CEST by Thomas De Maesschalck
Analysts believe the success of the Nintendo Wii console may soon come to an end. reports many people who bought a Wii console barely use it anymore once the novelty drops off.
One of the prime worries seems to be that, while it's true the Wii has driven up software sales for the industry as a whole, Nintendo has been the only real beneficiary because it has been best placed to analyse demand from early adopters and deliver the hits. Advertisement

Other software houses have been less agile and many have ended up with flop titles on their hands. The result for them has been no overall increase in sales compared to the previous year and a reluctance to commit to the Wii platform.

The report goes on to discuss the likelihood that many Wiis are gathering dust in owners' cupboards, citing one software house president as saying, "People bought it out of curiosity, and it's likely a lot of them haven't used it."

Given that September saw Wii sales fall sharply in Japan for the second consecutive month, it seems reasonable to speculate that the bubble inflated by the novelty factor is starting to deflate, but writing Nintendo off at any stage is a perilous course to steer.

About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.

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