Analysts believe the success of the Nintendo Wii console may soon come to an end. Tech.co.uk reports many people who bought a Wii console barely use it anymore once the novelty drops off.
One of the prime worries seems to be that, while it's true the Wii has driven up software sales for the industry as a whole, Nintendo has been the only real beneficiary because it has been best placed to analyse demand from early adopters and deliver the hits.
Other software houses have been less agile and many have ended up with flop titles on their hands. The result for them has been no overall increase in sales compared to the previous year and a reluctance to commit to the Wii platform.
The report goes on to discuss the likelihood that many Wiis are gathering dust in owners' cupboards, citing one software house president as saying, "People bought it out of curiosity, and it's likely a lot of them haven't used it."
Given that September saw Wii sales fall sharply in Japan for the second consecutive month, it seems reasonable to speculate that the bubble inflated by the novelty factor is starting to deflate, but writing Nintendo off at any stage is a perilous course to steer.